“STRONGER TOGETHER” is a special documentary short directed by filmmaker Scott Soens and produced by Ely Key and Up Mountain Switchel, the film documents Up Mountain Switchel’s work with the Stronghold Society building skate parks, cultivating leadership development, and creating art programs on Native American reservations.
Through this new partnership, a portion of every purchase of an Up Mountain Switchel beverage directly supports skate parks, art programs, and real impact.
“As a company that is founded upon a heritage recipe that goes back hundreds of years, it is really important to us to be able to honor indigenous communities,” says Up Mountain Switchel Founder Ely Key. “We are beyond thrilled to support the Stronghold Society in creating leaders of the future within Native and non-Native communities who are able to share the power of indigenous knowledge to inspire strength of mind, body and spirit.”
The launch of the official partnership between the two organizations is catalyzed by this release of Up Mountain Switchel’s documentary short on the innovative partnership created by Scott Soens, a highly regarded cinematographer, photographer & director for the surf industry who shoots for Patagonia and other industry leaders.
Action X Community X Togetherness
May 6–September 10, 2017
Former Native Arts Artists-in-Residence Walt Pourier , Melanie Yazzie, and Gregg Deal are returning to the museum for a one-of-a-kind collaborative project called Action X Community X Togetherness.
For the artists, the alumni residency offers a unique opportunity for cocreating. Though they work with their own unique mediums and styles, the trio was quick to find a central theme for this residency: art as a call to action and a catalyst for change.
Their exploration of this theme will drive a variety of joint projects including talks, tours, and workshops at Untitled Final Fridays (May 26, June 30, July 28, August 25), demonstrations at Free First Saturdays (May 6, June 3), and hands-on artmaking at the Friendship Powwow and American Indian Cultural Celebration (September 9).
Check out TransWorld production of our LEVIS Skateboarding / Stronghold Society story in 2015… nailed it. It is all about our youth… support them, instill some hope, inspire them… its a beautiful thing we got going on in Lakota Country… lets spread this across to other nations as well… Thank you always for your continued support, big things ahead in 2016. Lets rock!
Such an honor to have LEVIS support of our LIVE LIFE Call To Action Campaigns.
Levi’s Skateboarding proudly presents: ‘Skateboarding In Pine Ridge’, a documentary directed by Greg Hunt chronicling the skatepark build at Pine Ridge, South Dakota. Pine Ridge is largely reported in the media as an impoverished community with a drug and alcohol epidemic and teen suicide rates seven to ten times greater than the National average. When the Levi’s team visited the reservation, they saw a community transformed. They found a generation inspired – a group of people championing each other through their collective actions.
LEVI’S Skateboarding, Imprint Projects, Farm League, Stronghold Society, Wounded Knee Skateboards, Jeff Ament and Vitalogy Foundation, Monk and Grindline Skateparks, Indy Trucks, Bones Wheels, Bryce Kanights & Triple Eight Helmets, BC Surf and Sport, Square State Skate, Satellite Board Shop, Garfield Steele, Wounded Knee District School, Conscious Alliance, Larry Pourier, Rob Lawrence, Pine Ridge Batch Plant, Oglala Lakota Country, our Lakota Skate Culture Youth …. best days ever.
“By becoming skateboarders, kids join a worldwide community of all different types of people who accept you for who you are. It’s creative and inspires a unique, alternative perspective. While being inherently mischievous, it also creates a work ethic. It teaches kids to set and achieve goals. In every way, it makes a kid feel good about him or herself, with a constant yearning toward self-improvement, which is something that extends much further than merely the act of hopping around on a four-wheeled toy.”